Marketing to a Mature Audience Using Video

If your company markets into a more mature crowd, they are not as likely to become more knowledgeable about video promotion than other classes. While adults in most age groups are actively utilizing innovative technologies, the vulnerability to, and usage of video by adults above 50 remains below that of other age demographics. As a result of this, companies have a golden chance to energize mature customers by using video into their advertising efforts.

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